Building on an invaluable foundation as a researcher/reporter for two award-winning, national consumer magazines, Jessica has a passion for storytelling and deep roots in the lifestyle space, with expertise in women's lifestyle, home design, health and wellness, and travel content. And she knows how to package it for a mobile-first audience. Her work has been featured in both print and digital outlets, including Airbnb.com, ArchitecturalDigest.com, Better Homes & Gardens, and others. She also co-wrote The New Design Rules: How to Decorate and Renovate, from Start to Finish, published by Penguin Random House in 2022.

In her role as a Digital Director at Hearst Magazines Digital Media, Jessica oversaw many multi-platform projects, serving as story producer on a series of videos that took readers inside celebrity homes and kept them up to speed on the latest design trends.

From conception to creation, Jessica’s work in the branded content space includes proactively crafting sellable packages, franchises and one-off story ideas, and writing articles with both the sponsor’s and the brand’s KPIs in mind.

Whether overseeing the digital extensions for a magazine or building a brand’s creative content hub from scratch, Jessica has a track record as a forward-thinking editor and content strategist, devising franchises, fine-tuning editorial voice, and touching as many as 8 million people each month on site and social combined.

While wearing the hat of social media manager, Jessica has grown brand Instagram accounts by as many as 1500 new followers each day with a social strategy that hinged on innovation, authenticity, and insights. Recently, she managed strategic partnerships with lifestyle and magazine publishers on Facebook and Instagram, helping to drive engagement and revenue on the platform, and developing best practices publishers could leverage across stories, feed, and video.